Vision

GreenChem will transform the biomass to biomaterials sector through high purity green chemistry compounds to market ready products.  Reducing humanity’s carbon footprint while maintaining high returns from the land, from biomass and from equity will enliven science, business and lifestyles.  GreenChem’s products will become a strategic element to address climate change.

Goals

To prove, engineer and deploy phenol and aldehyde substituting technology

To build key relationships with science, government, solution providers and customers

Values

Strategic

While GreenChem’s strategy is far-reaching, the core role is to empower others.  Our core practice of creating market focused lignin technology reflects our creative strengths.  Our strategy also acknowledges that others have greater honed skills, the feedstocks, financial resources and intent to build and deploy biomaterials and biofuels business units. 

Relational

GreenChem’s licensing strategy defines a fundamental need to identify, build and maintain effective relationships with its partners and clients. 

Integrity

When clients and global scale entities discover the value proposition that GreenChem offers, severe pressure to be sold or ‘snapped up’ may occur.  GreenChem is premised on sustaining competition in the market place between clients rather than limiting deployment of the technology to a self-seeking owner.

Creativity

GreenChem’s origins derive from New Zealand’s science R&D scene.  Creative discovery and proofing of commercially viable, market focused science was and must be cornerstone to our future. 

Agility

Management of GreenChem acknowledge that GreenChem must adapt from science based technology through engineering of that technology platform to client focus and marketing.  Transitions are inevitable if the company is to achieve its commercial goal. Such agility must be intrinsic to respond to market opportunities, political climate and environmental drivers.  GreenChem drives science and technology, not its setting.

Persistence

It is 11 years since the original team began work on the original concept.  While markets, political support, entities and even leadership have surged and plunged the core of GreenChem has remained.  Rather than conceding, the team recognize that the many experiences have provided clarity, conviction and purpose to the notion that its technology is best in class, transformational and worthy of persistent effort.

Truth seeking

Commitment to GreenChem’s technology platform is not grounded on blind faith. Rather, the team and its predecessors asked hard questions, searched rigorously for answers, then defended these in diverse rounds of due diligence.